Work Experience
Communications Intern at BGC London, Ontario 01/2025 - Current
• Developing promotional materials such as press releases, social media posts, and event flyers to ensure broad community engagement and media coverage.
• Supporting the execution of the 3rd Annual Music & Meals fundraising event, one of the largest annual fundraising initiatives for BGC London.
• Assisting in cultivating relationships with potential sponsors, media partners, and community influencers to boost event visibility and funding.
• Contributing to the strategic planning of sponsorship packages and community outreach initiatives to ensure event success.
• Coordinating logistics for event day activities, including media coverage, guest communications, and on-site support to enhance the attendee experience.
Social Media Manager at ProFit, India 11/2022 - Current
• Proposed and executed an innovative monthly content plan, aligning with marketing objectives.
• Developed and managed targeted email marketing campaigns using Constant Contact, enhancing audience engagement.
• Led comprehensive social media management, from content creation and planning to analytics reporting, resulting in a 25% increase in follower growth over six months.
• Tracked and analyzed social media performance, using data-driven insights to optimize campaign effectiveness.
• Produced engaging videos and photography for company events and product launches, increasing visual engagement across platforms.
Social Media Specialist at E Group, India 06/2022 - 07/2023
• Managed social media accounts, with regular posts and engaging with followers.
• Actively engaged in member retention efforts through in-person visits, phone calls, and email communications.
• Produced well-researched and well-written communication materials including social media posts and newsletters.
• Crafted blog posts with a strategic emphasis on SEO to enhance online discoverability.
• Designed flyers using Canva and Adobe InDesign to support the annual fundraising event.
Video Analyst at Loongs Cricket Academy, India 03/2021 - 04/2023
• Utilized professional equipment to record and analyze game footage, collaborating with coaches to assess player performances and devise improvement strategies.
• Provided valuable insights and recommendations to enhance team success, evaluating player performances and offering actionable feedback for skill refinement.
• Stayed abreast of industry trends to implement innovative analysis approaches, contributing to a culture of continuous improvement within the team.
• Documented observations and recommendations for clear communication, aligning video analysis efforts with coaching objectives to optimize player development.
• Participated in strategy sessions to inform decision-making and tactical planning, ensuring a cohesive approach to player development and team performance optimization.
EDUCATION
Fanshawe College | London, Ontario
Graduate Certificate in Public Relations: Corporate Communications | 04/2025
Fanshawe College | London, Ontario
Graduate Certificate in Digital Communication Management | 04/2024
Calicut University | Calicut, Kerala, India
Bachelors in Multimedia | 04/2021