A comprehensive communication plan was developed for Open Arms Pound Rescue, an organization committed to transporting shelter dogs to approved rescues across Canada and the U.S. The plan aimed to recruit more volunteer drivers for transport routes in Ontario while increasing awareness about the organization's mission.
The strategy focused on building a strong social media presence through tailored campaigns on Facebook, Instagram, and LinkedIn. By engaging with targeted personas, volunteer opportunities were promoted, and compelling stories were shared to create a deeper connection with the cause. Community-driven events were organized, and a clear timeline, budget, and key performance indicators were established to measure success—tracking metrics such as volunteer registrations, social media impressions, and video views.
Emphasizing community involvement and local partnerships, the campaign highlighted the critical role of volunteers in the rescue process, driving awareness and participation. The goal was to rejuvenate interest in Open Arms Pound Rescue's mission and inspire more people to contribute to the life-saving work being done.
