A strategic social media plan was developed for Bosco and Roxy’s, a Canadian company specializing in gourmet dog treats. The goal was to increase brand awareness, drive customer engagement, and boost sales by leveraging Facebook, Instagram, and LinkedIn. By engaging with targeted personas and creating visually appealing content, the campaign focused on showcasing the premium quality of the products and fostering a sense of community among dog owners.
The strategy utilized a mix of product spotlights, educational posts, and engaging videos, while collaborating with pet influencers and building partnerships with retail stores. Posts were designed to highlight seasonal offerings, share behind-the-scenes content, and reinforce trust with customer testimonials. Specific metrics, such as impressions, engagement rates, and website traffic, were tracked to measure the success of the campaign.
Community-driven initiatives, such as building a loyal following on social media and organizing exclusive promotions, helped to drive excitement and increase sales. The campaign emphasized the importance of high-quality treats for pets while fostering relationships with potential business partners. The goal was to rejuvenate interest in Bosco and Roxy’s and inspire more customers to treat their furry companions with the best products available.
